handm_tomkembery

H&M digs deeper into sustainability in new Conscious Exclusive collection

Published Feb 15, 2018 by admin

words: Tomo Kembery

H&M is launching this spring a new Conscious Exclusive collection, featuring accessories made from discarded candlesticks and a white lace wedding dress crafted from regenerated fishnet fibre.

The Swedish brand’s seventh Conscious Exclusive line will play homage to Swedish artists Karin and Carl Larsson, and their cottage Lilla Hyttnäs in Sundborn, which is has become an icon of interior design for its paintings and tapestries.

H&M said the collection showcases the increasing possibilities of sustainable fashion, with new materials including recycled silver and Econyl, a 100% regenerated fibre from fishnets and other nylon waste.

Tencel, recycled polyester and organic linen also appear across new season womenswear, shoes and accessories.

“The innovation behind sustainable materials never ceases to amaze. Recycled silver is made from scrap metal with minimal environmental impact and Econly® is a 100% regenerated nylon fibre from nylon waste that support clean oceans. The way the materials feature in our Conscious Exclusive collection shows how the latest technology can be incorporated with time-honoured techniques for spectacular results,” said Ann-Sofie Johansson, creative advisor at H&M.

To promote the new Conscious Exclusive collection, H&M recruited 90s supermodel and founder of the maternal health organisation Every Mother Counts, Christy Turlington Burns. She poses alongside Aamito Lagum and Giedrė Dukauskaitė in a campaign shot by fashion photographer Mikael Jansson.

The new collection is due to launch in stores and online on 19 April.



Weekday and Champion team up for third collection by Tomo Kembery

words: Tom Kembery Weekday has unveiled its third collaboration with cult sportswear brand Champion, due to launch in stores and online on 25 January. Comprising 11 pieces, the collection reworks Champion’s signature jersey styles with femenine crops, bright cobalt blue and teal tones. A marked 90s aesthetic informs the pieces, with tracksuit bottoms sporting retro […]

Published Jan 29, 2018

Diesel does capsule collection with AC Milan by Tom Kembery

Words:Tom Kembery Named Diesel X AC Milan, it’s a special capsule collection, which hit Diesel stores worldwide this week. Inspired by the off-field uniforms of the Rossoneri (or Red Blacks, after the team colors), the collection features a distinctive fire red Campo-fire pattern. “The new Diesel X AC Milan special collection mixes street style with […]

Published Jan 29, 2018

Top 5 Brands to Lookout for in 2018

Words: Richard Meodow   A constantly changing part of life is fashion, currently, in menswear, there are a lot of different trends to follow. This article is about 5 different brands that all have their own alternative edge to current trends, ranging from streetwear to outdoor clothing brands here are the labels to spot in 2018. […]

Published Jan 22, 2018

Ben Sherman x Henry Holland does sharp-yet-street Northern Soul chic

WORDS: TOMO KEMBERY Even before a model had hit the catwalk, London’s most read newspaper, The Evening Standard, had billed the Ben Sherman collaboration with Henry Holland as the show of the capital’s menswear season. The first of two planned capsule collections, it was in part homage to the glories of Northern Soul, something rather […]

Published Jan 9, 2018

Roberto Cavalli to unveil menswear collection with women’s at Milan show in February

Words: Tomo Kembery After his womenswear debut on the catwalks of Milan in September 2017, British designer Paul Surridge’s first menswear collection has been eagerly awaited. However, the critics will finally have to wait until February for his most recent work to be unveiled. For the latest take on the Cavalli man, the new creative […]

Published Jan 9, 2018

Join Our Mailing List

Get access to exclusive Studio Club content before anyone else, plus the latest news, wallpapers and more straight to your inbox.

Name
Email
Location
Gender
Date of Birth