Kim Jones collaborates with GU

Published Feb 27, 2018 by admin


Kim Jones, who recently retired from his post as Creative Director of Louis Vuitton menswear, following the autumn/winter 2018/2019 collection, revealed on February 14 on his Instagram that he is collaborating with GU. Jones commented: “I am excited to revive my favourite designs from past collections with GU. Having taken a break from the Kim Jones brand for ten years, I feel the timing is perfect.”

Jones launched his eponymous menswear brand in 2003 after he graduated from Central Saint Martins. The designer took a break from his label in 2008 when he took up the post of Creative Director at Dunhill which he held for eight seasons. Since 2011, Jones had worked for Louis Vuitton menswear where he has gained a strong reputation for combining street wear and luxury. The collaboration between Louis Vuitton and Supreme that Jones orchestrated last year also gained a lot of recognition.

Items in Jones’ GU collection will feature the tag “Kim Jones GU Production”. The tag will also show the Kim Jones brand season that the design was originally made for as well as the season this collection debuts with GU.

The collection was photographed in London,supervised by Kim Jones himself and styled by Melanie Ward. From March 21, the collection will be available at selected GU stores in Japan and Taiwan as well as all stores in Hong Kong and online. Tokyo’s Ginza GU store will have a special display for the collection for a limited time from the first day of its release.

GU, owned by Fast Retailing, is currently only available in Japan where the label is based, as well as China, Taiwan, and Hong Kong. The brand has future plans to open in other Asian countries, Europe, and the United Sates. The brand is also in the process of strengthening its creative side and launched their “Hybrid Tokyo” collection last year in collaboration with the acclaimed artist Aerosyn-Lex Mestrovic.


Words: Tomo kembery Over the past 6 months, I’ve been covering some pretty cool short courses in the UK at some of the best film schools our great country has to offer. Although, I feel that the UK lacks in modern film making standards, as well as providing its students with industry knowledge and how to […]

Published Apr 23, 2018


The legendary Italian legwear brand Emilio Cavallini unveils its new campaign for the launch of the SS18 womenswear collectIon. The campaign Rigorous lines and minimalist architectural shapes provide the setng for the new Emilio Cavallini SS18 womenswear campaign, portraying the Maison’s latest socks and tghts styles in a metaphysical and suspended atmosphere. Creatve Director Pier […]

Published Feb 27, 2018

H&M digs deeper into sustainability in new Conscious Exclusive collection

words: Tomo Kembery H&M is launching this spring a new Conscious Exclusive collection, featuring accessories made from discarded candlesticks and a white lace wedding dress crafted from regenerated fishnet fibre. The Swedish brand’s seventh Conscious Exclusive line will play homage to Swedish artists Karin and Carl Larsson, and their cottage Lilla Hyttnäs in Sundborn, which […]

Published Feb 15, 2018

Weekday and Champion team up for third collection by Tomo Kembery

words: Tom Kembery Weekday has unveiled its third collaboration with cult sportswear brand Champion, due to launch in stores and online on 25 January. Comprising 11 pieces, the collection reworks Champion’s signature jersey styles with femenine crops, bright cobalt blue and teal tones. A marked 90s aesthetic informs the pieces, with tracksuit bottoms sporting retro […]

Published Jan 29, 2018

Diesel does capsule collection with AC Milan by Tom Kembery

Words:Tom Kembery Named Diesel X AC Milan, it’s a special capsule collection, which hit Diesel stores worldwide this week. Inspired by the off-field uniforms of the Rossoneri (or Red Blacks, after the team colors), the collection features a distinctive fire red Campo-fire pattern. “The new Diesel X AC Milan special collection mixes street style with […]

Published Jan 29, 2018

Join Our Mailing List

Get access to exclusive Studio Club content before anyone else, plus the latest news, wallpapers and more straight to your inbox.

Date of Birth