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Weekday and Champion team up for third collection by Tomo Kembery

Published Jan 29, 2018 by admin

words: Tom Kembery

Weekday has unveiled its third collaboration with cult sportswear brand Champion, due to launch in stores and online on 25 January.

Comprising 11 pieces, the collection reworks Champion’s signature jersey styles with femenine crops, bright cobalt blue and teal tones. A marked 90s aesthetic informs the pieces, with tracksuit bottoms sporting retro popper buttons and sports bras featuring large logos.

The winter 2018 collection also includes classic Champion-branded white t-shirts and hoodies, as well as cosy vests and jackets to keep warm through the seasonal transition.

This is the third time the Swedish H&M-owned brand partners with Champion, with the first one being in November 2016 and the second launching in May last year.

Champion’s sportswear style works well with Weekday’s Scandi street culture. The Swedish brand focuses on denim and youth culture, and has two stores in the UK.

Prices for the third collection will start at £30.



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